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Dutch Bros BROS Business Segments

FY'25FY'24FY'23FY'22
Total revenues by Product
Franchising$122.05M+11.3%$109.61M+7.6%$101.91M+8.7%$93.76M+7.2%
Other$6.78M+21.7%$5.58M-6.0%$5.93M+6.9%$5.55M-16.8%
Cost of Sales by Product
Beverage, food & packaging$390.33M+31.5%$296.75M+28.9%$230.13M+33.9%$171.86M
Labor costs$405.93M+28.5%$315.81M+37.0%$230.51M+26.1%$182.86M
Occupancy & other costs$251.11M+31.2%$191.37M+35.8%$140.9M+28.8%$109.37M
Pre-opening costs$25.36M+67.5%$15.13M+7.5%$14.08M-21.7%$17.99M
Contract with Customer, Liability by Product
Gift card and loyalty programs$206.04M

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Questions, answered.

How does Dutch Bros break its business down?
Dutch Bros (BROS) reports total revenues by product across 2 parts — Franchising and Other. Each is extracted from the segment footnotes and tracked over time.
Where does Dutch Bros's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Dutch Bros's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.