What is Capitol Federal Financial's advertising costs?

Capitol Federal Financial (CFFN) reported advertising costs of $645K in Q1 2026.

How has Capitol Federal Financial's advertising costs changed year-over-year?

Capitol Federal Financial's advertising costs decreased by 15.1% year-over-year, from $760K to $645K.

What is the long-term trend for Capitol Federal Financial's advertising costs?

Over 4 years (2021 to 2025), Capitol Federal Financial's advertising costs has grown at a -0.9% compound annual growth rate (CAGR), from $5.13M to $4.95M.

Capitol Federal Financial CFFN Advertising costs

Advertising costs at other companies

Capital City Bank GroupCCBG

$797.5K+2.5%

Other financials

Income statement

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Revenue$57.7M+18.3%

Net income$20.1M+30.8%

EPS (diluted)$0.16+33.3%

Balance sheet

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Cash & equivalents$330.9M-2.8%

Total debt$1.7B-20.3%

Total equity$1.0B-1.1%

Total assets$9.8B+1.1%

Cash flow

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Operating cash flow$21.4M+38.3%

CapEx$1.3M+72.2%

Free cash flow$20.1M+36.6%

Valuation

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Market cap$1.04B+40.0%

Enterprise value$2.42B-4.9%

P/E13.4×-0.8×

P/S4.8×+0.7×

Profitability

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Net margin35.3%+7.1pp

FCF margin30.3%—

Returns & leverage

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Return on equity7.5%+2.4pp

Debt / equity1.7×-0.4×

Where this comes from

Reported directly by Capitol Federal Financial in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Capitol Federal Financial’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Capitol Federal Financial's advertising costs?: Capitol Federal Financial (CFFN) reported advertising costs of $645K in Q1 2026.
How has Capitol Federal Financial's advertising costs changed year-over-year?: Capitol Federal Financial's advertising costs decreased by 15.1% year-over-year, from $760K to $645K.
What is the long-term trend for Capitol Federal Financial's advertising costs?: Over 4 years (2021 to 2025), Capitol Federal Financial's advertising costs has grown at a -0.9% compound annual growth rate (CAGR), from $5.13M to $4.95M.