Columbia Financial, Inc. CLBK Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Columbia Financial, Inc. in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Columbia Financial, Inc.’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Columbia Financial, Inc.'s advertising?
- Columbia Financial, Inc. (CLBK) reported advertising of $648K in Q1 2026.
- How has Columbia Financial, Inc.'s advertising changed year-over-year?
- Columbia Financial, Inc.'s advertising increased by 22.0% year-over-year, from $531K to $648K.
- What is the long-term trend for Columbia Financial, Inc.'s advertising?
- Over 4 years (2021 to 2025), Columbia Financial, Inc.'s advertising has grown at a 0.6% compound annual growth rate (CAGR), from $2.36M to $2.42M.
- What does advertising mean?
- Includes all costs associated with marketing, promotional campaigns, and brand awareness efforts aimed at attracting new customers or retaining existing ones. This metric measures the bank's investment in growth and customer acquisition. It is a discretionary expense that management adjusts based on competitive positioning and growth targets.