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The Vita Coco Company, Inc. COCO Marketing and selling

Marketing and selling at other companies

Coca-Cola Consolidated, Inc. logo
Coca-Cola Consolidated, Inc.COKE
——
Celsius Holdings, Inc. logo
Celsius Holdings, Inc.CELH
——
The Kraft Heinz Company logo
The Kraft Heinz CompanyKHC
——

Other financials

Income statement

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Revenue$179.8M+37.3%
Gross profit$71.8M+49.3%
Operating income$33.6M+74.1%
Net income$30.5M+61.4%
EPS (diluted)$0.50+61.3%

Balance sheet

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Cash & equivalents$203.2M+31.2%
Total debt$14.4M+9.6%
Total equity$352.2M+26.7%
Total assets$488.3M+27.2%

Cash flow

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Operating cash flow$15.6M+259%
CapEx$461.0K-17.5%
Free cash flow$15.1M+246%

Valuation

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Market cap$4.8B+56.6%

Profitability

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Gross margin37.4%+0.1pp
Operating margin14.7%+0.8pp
Net margin12.6%+1.3pp
FCF margin8.7%-5.9pp

Returns & leverage

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Return on equity26.3%+1.5pp
Debt / equity0×0.0×
Current ratio3.7×-0.1×

Where this comes from

Reported directly by The Vita Coco Company, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.

The official record: The Vita Coco Company, Inc.’s 10-K, filed February 18, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is The Vita Coco Company, Inc.'s marketing and selling?
The Vita Coco Company, Inc. (COCO) reported marketing and selling of $22.05M in Q4 2025.
What is the long-term trend for The Vita Coco Company, Inc.'s marketing and selling?
Over 2 years (2023 to 2025), The Vita Coco Company, Inc.'s marketing and selling has grown at a -2.0% compound annual growth rate (CAGR), from $22.94M to $22.05M.