Everest Group EG BM — Sales & Marketing
Discontinued — last reported Q3 '18
Similar metrics at other companies
Other financials
Where this comes from
Reported directly by Everest Group in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: Everest Group’s 10-Q, filed November 9, 2018, on SEC EDGAR. View the filing →
Questions, answered.
- What does BM — sales & marketing mean?
- The costs incurred by the segment to acquire and market insurance policies.
- How do you interpret BM — sales & marketing?
- An increase relative to new business growth may indicate rising acquisition costs or increased competition, whereas a decrease suggests improved marketing efficiency.
- How does BM — sales & marketing compare across companies?
- Comparable to Policy Acquisition Costs or Selling, General, and Administrative expenses in peer reports.