Advertising and Promotion — SG&A
Estee Lauder Companies Inc. Advertising and Promotion — SG&A remained flat by 0.0% to $910.75M in Q2 2025 compared to the prior quarter. Year-over-year, this metric declined by 0.4%, from $914.25M to $910.75M. Over 4 years (FY 2021 to FY 2025), Advertising and Promotion — SG&A shows relatively stable performance with a -0.5% CAGR.
Analysis
How to read this metric
An increase suggests aggressive investment in brand equity or new product launches, while a decrease may indicate cost-cutting measures or a shift toward more efficient digital marketing channels.
Detailed definition
This metric represents the total expenditure allocated to marketing, advertising, and promotional activities within the...
Peer comparison
Peers in the consumer goods and prestige beauty sectors typically report this as a percentage of net sales to benchmark marketing intensity against revenue growth.
el_segment_advertising_and_promotion_selling_general_and_administrativeHistorical Data
| FY'21 | FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|---|
| Value | $3.71B | $3.88B | $3.71B | $3.66B | $3.64B |
| YoY Change | — | +4.5% | -4.3% | -1.5% | -0.4% |
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Frequently Asked Questions
- What is Estee Lauder Companies Inc.'s advertising and promotion — sg&a?
- Estee Lauder Companies Inc. (EL) reported advertising and promotion — sg&a of $910.75M in Q2 2025.
- How has Estee Lauder Companies Inc.'s advertising and promotion — sg&a changed year-over-year?
- Estee Lauder Companies Inc.'s advertising and promotion — sg&a decreased by 0.4% year-over-year, from $914.25M to $910.75M.
- What is the long-term trend for Estee Lauder Companies Inc.'s advertising and promotion — sg&a?
- Over 4 years (2021 to 2025), Estee Lauder Companies Inc.'s advertising and promotion — sg&a has grown at a -0.5% compound annual growth rate (CAGR), from $3.71B to $3.64B.
- What does advertising and promotion — sg&a mean?
- The total amount of money spent on marketing and promotional activities to support brand growth and sales.