Estee Lauder Companies Inc. EL Advertising and Promotion — SG&A

Similar metrics at other companies

GFFAdvertising — Selling, general and administrative expenses

$6.65M+3.9%

MUSAMarketing — SG&A

$56.6M-5.8%

DINOMarketing — Selling, general and administrative expenses

$8M+14.3%

BXCSG&A - sales — Selling, general and administrative expense

$18.19M+2.4%

WSO

WSOAdvertising — Selling General And Administrative Expense

$6.02M-4.9%

WSMAdvertising — Selling, general and administrative expenses

$138.15M-2.7%

Questions, answered.

What is Estee Lauder Companies Inc.'s advertising and promotion — SG&A?

Estee Lauder Companies Inc. (EL) reported advertising and promotion — SG&A of $910.75M in Q2 2025.

How has Estee Lauder Companies Inc.'s advertising and promotion — SG&A changed year-over-year?

Estee Lauder Companies Inc.'s advertising and promotion — SG&A decreased by 0.4% year-over-year, from $914.25M to $910.75M.

What is the long-term trend for Estee Lauder Companies Inc.'s advertising and promotion — SG&A?

Over 3 years (2022 to 2025), Estee Lauder Companies Inc.'s advertising and promotion — SG&A has grown at a -2.1% compound annual growth rate (CAGR), from $3.88B to $3.64B.

What does advertising and promotion — SG&A mean?

This metric represents the total expenditure allocated to marketing, advertising, and promotional activities within the company's selling, general, and administrative expense structure. It captures the investment required to drive brand awareness, support product launches, and maintain market share across the firm's prestige beauty portfolio. By tracking these costs, investors can assess the company's commitment to demand generation and the efficiency of its customer acquisition strategies.