Advertising — Selling, general and administrative expenses
Williams-Sonoma Advertising — Selling, general and administrative expenses remained flat by 0.0% to $138.15M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 2.7%, from $141.93M to $138.15M. Over 3 years (FY 2022 to FY 2025), Advertising — Selling, general and administrative expenses shows relatively stable performance with a -1.7% CAGR. This is a positive signal — lower values indicate better performance for this metric.
Analysis
How to read this metric
A decrease in these expenses relative to segment revenue may indicate improved operational efficiency or economies of scale, while an increase could signal higher investment in growth initiatives or rising administrative overhead.
Detailed definition
This metric represents the total operating costs incurred by the advertising segment, excluding the direct cost of goods...
Peer comparison
Comparable to SG&A or operating expense line items in advertising or media-focused business segments of retail and consumer goods companies.
wsm_segment_advertising_selling_general_and_administrative_expensesHistorical Data
| FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|
| Value | $581.06M | $502.25M | $567.72M | $552.59M |
| YoY Change | — | -13.6% | +13.0% | -2.7% |
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Frequently Asked Questions
- What is Williams-Sonoma's advertising — selling, general and administrative expenses?
- Williams-Sonoma (WSM) reported advertising — selling, general and administrative expenses of $138.15M in Q4 2025.
- How has Williams-Sonoma's advertising — selling, general and administrative expenses changed year-over-year?
- Williams-Sonoma's advertising — selling, general and administrative expenses decreased by 2.7% year-over-year, from $141.93M to $138.15M.
- What is the long-term trend for Williams-Sonoma's advertising — selling, general and administrative expenses?
- Over 3 years (2022 to 2025), Williams-Sonoma's advertising — selling, general and administrative expenses has grown at a -1.7% compound annual growth rate (CAGR), from $581.06M to $552.59M.
- What does advertising — selling, general and administrative expenses mean?
- The total operating and administrative costs required to run the company's advertising business segment.