Business Segments · Marketing
Self-Storage Operations — Marketing
Extra Space Storage Self-Storage Operations — Marketing decreased by 4.9% to $15.76M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 4.0%, from $15.15M to $15.76M. Over 3 years (FY 2022 to FY 2025), Self-Storage Operations — Marketing shows an upward trend with a 38.6% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
An increase may signal aggressive growth strategies or a response to heightened competition, while a decrease could suggest brand maturity or cost-cutting.
Detailed definition
This metric captures the expenditures related to advertising, digital marketing, and customer acquisition efforts specif...
Peer comparison
Comparable to 'Marketing and Promotion' expenses in other consumer-facing real estate businesses.
Metric ID:
exr_segment_self_storage_operations_marketingHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $6.59M | $6.59M | $6.59M | $6.59M | $11.03M | $11.03M | $11.03M | $11.03M | $16.63M | $17.76M | $14.82M | $14.94M | $15.15M | $18.90M | $19.60M | $16.57M | $15.76M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +67.4% | +0.0% | +0.0% | +0.0% | +50.7% | +6.8% | -16.6% | +0.9% | +1.4% | +24.7% | +3.7% | -15.5% | -4.9% |
| YoY Change | — | — | — | — | +67.4% | +67.4% | +67.4% | +67.4% | +50.7% | +61.1% | +34.3% | +35.5% | -8.9% | +6.4% | +32.3% | +10.9% | +4.0% |
Range$6.59M – $19.60M
CAGR+24.4%
Avg YoY Growth+38.2%
Median YoY Growth+35.5%
Current Streak2 quarters decline
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Extra Space Storage's self-storage operations — marketing?
- Extra Space Storage (EXR) reported self-storage operations — marketing of $15.76M in Q1 2026.
- How has Extra Space Storage's self-storage operations — marketing changed year-over-year?
- Extra Space Storage's self-storage operations — marketing increased by 4.0% year-over-year, from $15.15M to $15.76M.
- What is the long-term trend for Extra Space Storage's self-storage operations — marketing?
- Over 3 years (2022 to 2025), Extra Space Storage's self-storage operations — marketing has grown at a 38.6% compound annual growth rate (CAGR), from $26.35M to $70.23M.
- What does self-storage operations — marketing mean?
- Total spending on advertising and customer acquisition for storage facilities.