Gen Digital Inc. GEN Reportable Segment — Marketing and affiliates expense

Similar metrics at other companies

LOGIReportable Segment — Marketing and selling

$204.42M+6.3%

ADBEReportable Segment — Sales and Marketing, Significant Segment Expense

$1.73B+16.4%

ABNBReportable Segment — Marketing

$506M+32.5%

FTNTReportable Segment — Other sales and marketing expense

$514.8M+17.1%

IOTReportable Segment — Sales and marketing

$156.25M+26.6%

SNReportable Segment — Advertising expenses and consumer insight initiatives

$102.6M+9.1%

Questions, answered.

What is Gen Digital Inc.'s reportable segment — marketing and affiliates expense?

Gen Digital Inc. (GEN) reported reportable segment — marketing and affiliates expense of $138.75M in Q1 2025.

How has Gen Digital Inc.'s reportable segment — marketing and affiliates expense changed year-over-year?

Gen Digital Inc.'s reportable segment — marketing and affiliates expense increased by 9.0% year-over-year, from $127.25M to $138.75M.

What is the long-term trend for Gen Digital Inc.'s reportable segment — marketing and affiliates expense?

Over 2 years (2023 to 2025), Gen Digital Inc.'s reportable segment — marketing and affiliates expense has grown at a 10.0% compound annual growth rate (CAGR), from $459M to $555M.

What does reportable segment — marketing and affiliates expense mean?

The total spending on advertising and commissions paid to partners to acquire new customers.

How do you interpret reportable segment — marketing and affiliates expense?

High spending is necessary for growth, but efficiency is measured by the return on marketing investment (ROMI) relative to new subscriber revenue.

How does reportable segment — marketing and affiliates expense compare across companies?

Commonly tracked as Sales and Marketing expense in the technology and consumer subscription sectors.