Business Segments · Advertising expenses and consumer insight initiatives
Business Segments — Advertising expenses and consumer insight initiatives
SharkNinja Business Segments — Advertising expenses and consumer insight initiatives increased by 9.1% to $102.6M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 9.1%, from $94.02M to $102.6M.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2023
Last reportedQ1 2026May 6, 2026
How to read this metric
Higher spending may signal an aggressive growth strategy, while lower spending could indicate a focus on margin preservation or brand maturity.
Detailed definition
Captures expenditures related to marketing campaigns, brand promotion, and market research aimed at understanding consum...
Peer comparison
Comparable to Selling, General, and Administrative (SG&A) marketing line items in consumer goods peers.
Metric ID:
sn_segment_reportable_segment_advertising_expenses_and_consumer_insight_initiativesHistorical Data
10 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Value | $103.86M | $103.86M | $103.86M | $103.86M | $149.35M | $149.35M | $149.35M | $149.35M | $94.02M | $102.6M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +43.8% | +0.0% | +0.0% | +0.0% | -37.1% | +9.1% |
| YoY Change | — | — | — | — | +43.8% | +43.8% | +43.8% | +43.8% | -37.1% | +9.1% |
Range$94.02M – $149.35M
CAGR-0.5%
Avg YoY Growth+24.5%
Median YoY Growth+43.8%
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Frequently Asked Questions
- What is SharkNinja's business segments — advertising expenses and consumer insight initiatives?
- SharkNinja (SN) reported business segments — advertising expenses and consumer insight initiatives of $102.6M in Q1 2026.
- How has SharkNinja's business segments — advertising expenses and consumer insight initiatives changed year-over-year?
- SharkNinja's business segments — advertising expenses and consumer insight initiatives increased by 9.1% year-over-year, from $94.02M to $102.6M.
- What does business segments — advertising expenses and consumer insight initiatives mean?
- Spending on marketing, advertising, and research to understand what customers want.