Operating Expenses

Sales & Marketing

Analysis

StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025

How to read this metric

An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.

Detailed definition

Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...

Peer comparison

Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.

Metric ID: selling_and_marketing

Business Segments

View all
SegmentQ1 '25Q2 '25Q3 '25Q4 '25Q1 '26
Reportable Segment$753.00M$864.00M$829.00M$1.08B$898.00M
Total

Frequently Asked Questions

What does sales & marketing mean?
Costs related to promoting products and acquiring or retaining customers.