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Grove Collaborative Holdings GROV Advertising

Advertising at other companies

The Honest Company logo
The Honest CompanyHNST
$12.1M+16.1%
Clorox logo
CloroxCLX
$177M-14.5%

Segments

By segment

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Reportable Segment$1.16M-58.6%

Other financials

Income statement

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Revenue$36.2M-16.8%
Gross profit$19.9M-13.9%
Operating income-$901.0K+74.3%
Net income-$1.0M+71.6%
EPS (diluted)-$0.03+70.0%

Balance sheet

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Cash & equivalents$10.4M-22.8%
Total debt$19.8M-9.2%
Total equity-$17.4M-49.4%
Total assets$51.1M-14.7%

Cash flow

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Operating cash flow-$683.0K+90.1%
CapEx$294.0K-45.7%
Free cash flow-$977.0K+86.8%

Valuation

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Market cap$52.54M+13.5%
Enterprise value$61.88M+14.6%
P/S0.3×+0.1×

Profitability

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Gross margin54.1%+1.0pp
Operating margin-5.2%-2.0pp
Net margin-5.5%-2.1pp
FCF margin-1.3%—

Returns & leverage

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Return on equity-311%+140pp
Debt / equity30.9×+24.5×
Current ratio1.3×-0.2×

Where this comes from

Reported directly by Grove Collaborative Holdings in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Grove Collaborative Holdings’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Grove Collaborative Holdings's advertising?
Grove Collaborative Holdings (GROV) reported advertising of $1.16M in Q1 2026.
How has Grove Collaborative Holdings's advertising changed year-over-year?
Grove Collaborative Holdings's advertising decreased by 58.6% year-over-year, from $2.81M to $1.16M.
What is the long-term trend for Grove Collaborative Holdings's advertising?
Over 4 years (2021 to 2025), Grove Collaborative Holdings's advertising has grown at a -45.2% compound annual growth rate (CAGR), from $107.31M to $9.71M.
What does advertising mean?
This metric represents the total costs incurred for promotional activities, marketing campaigns, and media placements intended to drive brand awareness and customer acquisition. It reflects the company's investment in growth and market penetration strategies. Monitoring this expense helps investors evaluate the efficiency of marketing spend relative to revenue generation.