What is Grove Collaborative Holdings's advertising costs?

Grove Collaborative Holdings (GROV) reported advertising costs of $1.16M in Q1 2026.

How has Grove Collaborative Holdings's advertising costs changed year-over-year?

Grove Collaborative Holdings's advertising costs decreased by 58.6% year-over-year, from $2.81M to $1.16M.

What is the long-term trend for Grove Collaborative Holdings's advertising costs?

Over 4 years (2021 to 2025), Grove Collaborative Holdings's advertising costs has grown at a -45.2% compound annual growth rate (CAGR), from $107.31M to $9.71M.

Grove Collaborative Holdings GROV Advertising costs

Advertising costs at other companies

EVI IndustriesEVI

$240K+12.7%

RDI

Reading International, Inc.RDI

$350K-17.6%

CBAK Energy Technology, Inc.CBAT

$87.54K-79.5%

Wrap TechnologiesWRAP

$96K-33.2%

Franklin CoveyFC

$1.38M+5.8%

Flanigan's EnterprisesBDL

$109.5K+96.4%

Segments

By segment

See full

Reportable Segment$1.16M-58.6%

Other financials

Income statement

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Revenue$36.2M-16.8%

Gross profit$19.9M-13.9%

Operating income-$901.0K+74.3%

Net income-$1.0M+71.6%

EPS (diluted)-$0.03+70.0%

Balance sheet

See full

Cash & equivalents$10.4M-22.8%

Total debt$19.8M-9.2%

Total equity-$17.4M-49.4%

Total assets$51.1M-14.7%

Cash flow

See full

Operating cash flow-$683.0K+90.1%

CapEx$294.0K-45.7%

Free cash flow-$977.0K+86.8%

Valuation

See full

Market cap$52.54M+13.5%

Enterprise value$61.88M+14.6%

P/S0.3×+0.1×

Profitability

See full

Gross margin54.1%+1.0pp

Operating margin-5.2%-2.0pp

Net margin-5.5%-2.1pp

FCF margin-1.3%—

Returns & leverage

See full

Return on equity-311%+140pp

Debt / equity30.9×+24.5×

Current ratio1.3×-0.2×

Where this comes from

Reported directly by Grove Collaborative Holdings in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Grove Collaborative Holdings’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Grove Collaborative Holdings's advertising costs?: Grove Collaborative Holdings (GROV) reported advertising costs of $1.16M in Q1 2026.
How has Grove Collaborative Holdings's advertising costs changed year-over-year?: Grove Collaborative Holdings's advertising costs decreased by 58.6% year-over-year, from $2.81M to $1.16M.
What is the long-term trend for Grove Collaborative Holdings's advertising costs?: Over 4 years (2021 to 2025), Grove Collaborative Holdings's advertising costs has grown at a -45.2% compound annual growth rate (CAGR), from $107.31M to $9.71M.