Discontinued — last reported Q4 '19
Business Segments · Sales and marketing
Other segment revenue — Sales and marketing
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2018
Last reportedQ4 2019
Rolls up toSales & Marketing
How to read this metric
Increasing spend may signal growth initiatives, while decreasing spend might indicate cost-cutting or a mature market position.
Detailed definition
This metric captures all expenditures related to promoting, selling, and distributing the segment's products and service...
Peer comparison
Varies by industry maturity; high-growth segments typically have higher sales and marketing ratios.
Metric ID:
idxx_segment_other_segment_revenue_sales_and_marketingSimilar Metrics at Other Companies
Frequently Asked Questions
- What does other segment revenue — sales and marketing mean?
- Total costs incurred to market and sell the segment's products and services.