Operating Expenses
Sales & Marketing
Intuit Sales & Marketing decreased by 22.4% to $1.08B in Q2 2026 compared to the prior quarter. Year-over-year, this metric declined by 33.1%, from $1.62B to $1.08B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 20.0% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ1 2026
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
21 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $857.00M | $362.00M | $550.00M | $942.00M | $1.23B | $550.00M | $795.00M | $924.00M | $1.20B | $795.00M | $769.00M | $1.02B | $1.42B | $769.00M | $962.00M | $1.20B | $1.62B | $962.00M | $1.08B | $1.40B | $1.08B |
| QoQ Change | — | -57.8% | +51.9% | +71.3% | +30.3% | -55.2% | +44.5% | +16.2% | +30.2% | -33.9% | -3.3% | +32.6% | +39.1% | -45.8% | +25.1% | +25.2% | +34.4% | -40.5% | +12.5% | +28.9% | -22.4% |
| YoY Change | — | — | — | — | +43.2% | +51.9% | +44.5% | -1.9% | -2.0% | +44.5% | -3.3% | +10.4% | +18.0% | -3.3% | +25.1% | +18.0% | +14.0% | +25.1% | +12.5% | +15.9% | -33.1% |
Range$362.00M – $1.62B
CAGR+4.8%
Avg YoY Growth+16.4%
Median YoY Growth+15.9%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Intuit's sales & marketing?
- Intuit (INTU) reported sales & marketing of $1.08B in Q2 2026.
- How has Intuit's sales & marketing changed year-over-year?
- Intuit's sales & marketing decreased by 33.1% year-over-year, from $1.62B to $1.08B.
- What is the long-term trend for Intuit's sales & marketing?
- Over 4 years (2021 to 2025), Intuit's sales & marketing has grown at a 20.0% compound annual growth rate (CAGR), from $2.35B to $4.87B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.