Klaviyo KVYO Recognition of prepaid marketing asset
Recognition of prepaid marketing asset at other companies
Other financials
Where this comes from
Reported directly by Klaviyo in its filing.
Tagged under the XBRL concept kvyo:RecognitionOfPrepaidMarketingAsset.
The official record: Klaviyo’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Klaviyo's recognition of prepaid marketing asset?
- Klaviyo (KVYO) reported recognition of prepaid marketing asset of $8.1M in Q1 2026.
- How has Klaviyo's recognition of prepaid marketing asset changed year-over-year?
- Klaviyo's recognition of prepaid marketing asset decreased by 0.0% year-over-year, from $8.1M to $8.1M.
- What does recognition of prepaid marketing asset mean?
- This represents the non-cash recognition or reclassification of prepaid marketing assets into the income statement as expenses. It tracks the transition of marketing investments from the balance sheet to the P&L as the underlying services are consumed. It is used to reconcile the timing difference between cash marketing payments and accounting expense recognition.