Other
Prepaid marketing
SharkNinja Prepaid marketing increased by 11.4% to $7.89M in Q1 2026 compared to the prior quarter.
Analysis
StatementBalance Sheet Statement
SectionOther
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2024
Last reportedQ1 2026May 6, 2026
How to read this metric
An increase signals planned future marketing intensity, while a decrease suggests the consumption of previously paid advertising services.
Detailed definition
This represents payments made in advance for marketing and promotional campaigns that have not yet been executed or reco...
Peer comparison
High-growth consumer goods companies typically show higher balances due to aggressive seasonal marketing cycles.
Metric ID:
other_prepaid_advertisingHistorical Data
3 periods
| Q4 '24 | Q4 '25 | Q1 '26 | |
|---|---|---|---|
| Value | $8.09M | $7.08M | $7.89M |
| QoQ Change | — | -12.4% | +11.4% |
| YoY Change | — | -12.4% | — |
Range$7.08M – $8.09M
Avg YoY Growth-12.4%
Median YoY Growth-12.4%
Prepaid marketing at Other Companies
Frequently Asked Questions
- What is SharkNinja's prepaid marketing?
- SharkNinja (SN) reported prepaid marketing of $7.89M in Q1 2026.
- What does prepaid marketing mean?
- Marketing costs paid in advance for future advertising campaigns.