MediaAlpha MAX Impairment of intangible assets
Impairment of intangible assets at other companies
Other financials
Where this comes from
Reported directly by MediaAlpha in its filing.
Tagged under the XBRL concept us-gaap:ImpairmentOfIntangibleAssetsFinitelived.
The official record: MediaAlpha’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is MediaAlpha's impairment of intangible assets?
- MediaAlpha (MAX) reported impairment of intangible assets of $0 in Q1 2026.
- How has MediaAlpha's impairment of intangible assets changed year-over-year?
- MediaAlpha's impairment of intangible assets decreased by 100.0% year-over-year, from $13.42M to $0.
- What does impairment of intangible assets mean?
- This metric represents the non-cash charge recognized when the carrying value of an intangible asset exceeds its fair value. It reflects a downward adjustment in the expected future economic benefits derived from acquired assets such as customer relationships, technology, or brand names. Monitoring this figure is critical for assessing the accuracy of past acquisition valuations and the long-term sustainability of intangible asset carrying values.