Discontinued — last reported Q4 '15

Business Segments · Total Assets

Asia Pacific — Total Assets

Analysis

StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2013
Last reportedQ4 2015
Rolls up toTotal Assets

How to read this metric

An increase suggests capital expansion or investment in the region, while a decrease may indicate asset divestiture or depreciation.

Detailed definition

This metric represents the total book value of assets specifically allocated to the Asia Pacific business segment. It en...

Peer comparison

Peers in the global consumer packaged goods sector report segment-specific assets to demonstrate geographic footprint and capital deployment intensity.

Metric ID: mdlz_segment_asia_pacific_assets

Frequently Asked Questions

What does asia pacific — total assets mean?
The total value of assets held by the company's Asia Pacific business unit.