An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
is_selling_and_marketing| Segment | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 |
|---|---|---|---|---|
| Monster Energy Drinks | $154.53M | $174.77M | $189.14M | $196.52M |
| Strategic Brands | $11.30M | $15.61M | $17.34M | $17.39M |
| Alcohol Brands | $6.34M | $6.46M | $7.98M | $5.67M |
| All Other Segments | $113.00K | $59.00K | $124.00K | $125.00K |
| Total | — | — | — | — |