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Monster Beverage MNST Business Segments

FY'25FY'24FY'23FY'22
Revenue by Business
Alcohol Brands$134.72M-21.8%$172.31M-6.8%$184.86M+82.3%$101.41M
All Other Segments$25.04M+6.2%$23.57M+0.3%$23.49M+2.4%$22.94M-11.5%
Monster Energy Drinks$7.67B+11.7%$6.86B+4.7%$6.56B+12.4%$5.83B+11.7%
Strategic Brands$468.72M+8.4%$432.23M+14.8%$376.59M+6.5%$353.49M+19.9%
Gross Profit by Business
Alcohol Brands$32.42M-20.4%$40.72M-26.3%$55.25M+172%$20.29M
All Other Segments$6.71M-9.6%$7.42M+3.5%$7.17M-24.8%$9.52M
Monster Energy Drinks$4.27B+15.6%$3.69B+6.7%$3.46B+19.8%$2.89B
Strategic Brands$321.8M+4.8%$307.13M+13.1%$271.61M+5.7%$257.04M
Segment Reporting Other Item Amount by Business
Alcohol Brands$49.41M+38.1%$35.79M+27.6%$28.04M+38.6%$20.23M
All Other Segments$697K+104%$342K-73.5%$1.29M-71.2%$4.49M
Monster Energy Drinks$87.85M+22.0%$72.01M+7.3%$67.14M+22.3%$54.92M
Strategic Brands$3.6M+22.7%$2.93M+13.0%$2.6M-41.1%$4.41M
Labor And Related Expense by Business
Alcohol Brands$35.21M-4.5%$36.88M+7.9%$34.19M+47.8%$23.14M
All Other Segments$2.15M-1.3%$2.17M+8.9%$2M+15.2%$1.73M
Monster Energy Drinks$177.03M+7.9%$164.09M+12.2%$146.24M+13.7%$128.64M
Strategic Brands$9.56M+8.7%$8.79M+36.4%$6.45M+8.3%$5.95M
Depreciation Depletion And Amortization Excluding Right Of Use Assets by Business
Alcohol Brands$19.47M+36.2%$14.29M-9.2%$15.75M+17.2%$13.44M
All Other Segments$1.22M+509%$200K-84.2%$1.26M-71.7%$4.46M
Monster Energy Drinks$78.5M+47.8%$53.12M+41.2%$37.61M+17.7%$31.96M
Strategic Brands$1.1M+17.2%$942K+18.8%$793K-14.2%$924K
Selling And Marketing Expense by Business
Alcohol Brands$26.45M-4.4%$27.65M+11.4%$24.81M+195%$8.42M
All Other Segments$419K+77.5%$236K-11.3%$266K+0.8%$264K
Monster Energy Drinks$714.96M+6.3%$672.58M+11.8%$601.55M+13.3%$531.01M
Strategic Brands$61.63M+10.8%$55.63M+13.7%$48.94M+12.0%$43.69M
Cost of Goods Sold by Business
Alcohol Brands$102.3M-22.3%$131.59M+1.5%$129.61M+59.8%$81.12M
All Other Segments$18.33M+13.5%$16.15M-1.1%$16.33M+21.7%$13.42M
Monster Energy Drinks$3.39B+7.1%$3.17B+2.5%$3.09B+5.1%$2.95B
Strategic Brands$146.91M+17.4%$125.1M+19.2%$104.98M+8.8%$96.45M
Goodwill by Business
Alcohol Brands$0-100%$258.89M-25.0%$345.19M+4.9%$329.18M
All Other Segments$0$0$0$0
Monster Energy Drinks$2.77B0.0%$2.77B0.0%$2.77B0.0%$2.77B0.0%
Strategic Brands$2.55B0.0%$2.55B0.0%$2.55B0.0%$2.55B0.0%
Expense Related To Distribution Or Servicing And Underwriting Fees by Business
Alcohol Brands$9.9M-27.3%$13.62M+24.6%$10.93M
Monster Energy Drinks$314.93M-2.3%$322.46M+5.2%$306.52M-5.1%$323.1M
Strategic Brands$6.26M+3.8%$6.03M-2.5%$6.18M+17.1%$5.28M
Goodwill Acquired by Business
Alcohol Brands$0$0$0-100%$86.3M
All Other Segments$0$0$0$0
Monster Energy Drinks$0$0$0$0
Strategic Brands$0$0$0$0
Goodwill And Other Intangible Assets by Business
Alcohol Brands$177.04M-72.8%$651.62M-26.6%$887.17M-5.4%$937.5M
Monster Energy Drinks$6.85B+1.9%$6.73B+8.6%$6.19B+8.7%$5.69B+0.8%
Strategic Brands$3.93B0.0%$3.93B+0.1%$3.93B+0.3%$3.91B+0.2%
Revenue by Geography
Asia Pacific$624.11M+15.4%$541.04M+5.2%$514.45M+12.8%$456.19M-3.5%
EMEA$1.9B+21.5%$1.56B+12.4%$1.39B+13.2%$1.23B+11.4%
Latin America And Caribbean$697.97M+4.7%$666.45M+6.7%$624.85M+22.4%$510.58M+57.1%
U.s.And Canada$5.07B+7.4%$4.72B+2.4%$4.61B+12.0%$4.12B+13.1%

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Questions, answered.

How does Monster Beverage break its business down?
Monster Beverage (MNST) reports revenue by business across 4 parts — Alcohol Brands, All Other Segments, Monster Energy Drinks and Strategic Brands. Each is extracted from the segment footnotes and tracked over time.
Where does Monster Beverage's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Monster Beverage's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.