Match Group MTCH MG Asia — Cost of acquisition
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Where this comes from
Reported directly by Match Group in its filing.
Tagged under the XBRL concept us-gaap:BusinessCombinationAcquisitionRelatedCosts.
The official record: Match Group’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Match Group's MG asia — cost of acquisition?
- Match Group (MTCH) reported MG asia — cost of acquisition of $10.69M in Q1 2026.
- How has Match Group's MG asia — cost of acquisition changed year-over-year?
- Match Group's MG asia — cost of acquisition decreased by 31.2% year-over-year, from $15.54M to $10.69M.
- What is the long-term trend for Match Group's MG asia — cost of acquisition?
- Over 3 years (2022 to 2025), Match Group's MG asia — cost of acquisition has grown at a -7.4% compound annual growth rate (CAGR), from $91.61M to $72.79M.
- What does MG asia — cost of acquisition mean?
- This represents the direct marketing and advertising expenditures incurred to acquire new users or retain existing ones within the Asian market. It is a critical component of the customer acquisition cost (CAC) framework used to evaluate the efficiency of growth investments.