What is Playstudios's playawards — user acquisition?

Playstudios (MYPS) reported playawards — user acquisition of $0 in Q1 2026.

What does playawards — user acquisition mean?

Measures the marketing and promotional expenditures specifically allocated to acquiring new users for the loyalty program. This is a key indicator of the segment's growth strategy and the cost-effectiveness of its user acquisition efforts.

Playstudios MYPS playAWARDS — User acquisition

Similar metrics at other companies

DAVEAdvertising And Activation Costs

$14.26M+19.5%

MTCHEvergreen & Emerging — Cost of acquisition

$46.07M-13.5%

SIRISubscriber Acquisition Costs

$100M0.0%

SIEBAdvertising And Promotion

$900K+484%

SPGIRatings — Acquisitions

$6M—

CCBGAdvertising

$797.5K+2.5%

Other financials

Income statement

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Revenue$58.4M-6.9%

Gross profit$46.4M-1.2%

Operating income-$13.3M-385%

Net income-$10.7M-271%

EPS (diluted)-$0.08-300%

Balance sheet

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Cash & equivalents$104.3M-3.2%

Total debt$6.9M-23.5%

Total equity$219.3M-10.1%

Total assets$282.4M-10.0%

Cash flow

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Operating cash flow$3.7M+12.7%

CapEx$66.0K-44.1%

Free cash flow$3.7M+14.8%

Valuation

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Market cap$64.23M-51.8%

Enterprise value-$33.16M-126%

P/S0.3×-0.2×

Profitability

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Gross margin76.7%+2.1pp

Operating margin-14.9%+3.9pp

Net margin-15.8%+10.4pp

FCF margin11.2%-3.9pp

Returns & leverage

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Return on equity-15.7%+8.5pp

Debt / equity0×0.0×

Current ratio3×-0.6×

Where this comes from

Reported directly by Playstudios in its filing.

Tagged under the XBRL concept myps:CustomerAcquisitionCosts.

The official record: Playstudios’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Playstudios's playawards — user acquisition?: Playstudios (MYPS) reported playawards — user acquisition of $0 in Q1 2026.
What does playawards — user acquisition mean?: Measures the marketing and promotional expenditures specifically allocated to acquiring new users for the loyalty program. This is a key indicator of the segment's growth strategy and the cost-effectiveness of its user acquisition efforts.