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National CineMedia NCMI Sales & Marketing

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Other financials

Income statement

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Revenue$34.0M-2.6%
Gross profit$30.0M-5.7%
Operating income-$26.9M-12.6%
Net income-$28.6M+6.8%
EPS (diluted)-$0.31+3.1%

Balance sheet

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Cash & equivalents$51.6M-18.1%
Total debt$22.3M+61.6%
Total equity$344.8M-7.0%
Total assets$468.7M-7.0%

Cash flow

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Operating cash flow$18.1M+202%
CapEx$300.0K-57.1%
Free cash flow$17.8M+236%

Valuation

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Market cap$332.92M-31.8%
Enterprise value$303.62M-30.9%
P/S1.4×-0.7×

Profitability

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Gross margin94.2%-0.2pp
Operating margin-11.9%—
Net margin-9.5%—
FCF margin6.3%-10.4pp

Returns & leverage

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Return on equity-5.9%—
Debt / equity0.1×0.0×
Current ratio1.8×-0.5×

Where this comes from

Reported directly by National CineMedia in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: National CineMedia’s 10-Q, filed May 12, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is National CineMedia's sales & marketing?
National CineMedia (NCMI) reported sales & marketing of $9.5M in Q1 2026.
How has National CineMedia's sales & marketing changed year-over-year?
National CineMedia's sales & marketing decreased by 11.2% year-over-year, from $10.7M to $9.5M.
What is the long-term trend for National CineMedia's sales & marketing?
Over 4 years (2021 to 2025), National CineMedia's sales & marketing has grown at a 4.6% compound annual growth rate (CAGR), from $34.7M to $41.6M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.