Discontinued — last reported Q3 '19
Business Segments · Marketing Expense
Domestic Streaming — Marketing Expense
Analysis
StatementSegment
CategoryEfficiency
SignalLower is better
VolatilityModerate
First reportedQ1 2013
Last reportedQ3 2019
Rolls up toSales & Marketing
How to read this metric
High marketing spend is expected during growth phases, but sustained high spend without subscriber growth may indicate diminishing returns on acquisition.
Detailed definition
The total expenditure dedicated to advertising, promotional activities, and customer acquisition efforts for the streami...
Peer comparison
Comparable to sales and marketing expenses for other consumer-facing digital services.
Metric ID:
nflx_segment_domestic_streaming_marketing_expenseSimilar Metrics at Other Companies
Frequently Asked Questions
- What does domestic streaming — marketing expense mean?
- The total amount spent on marketing and advertising for the streaming service.