Discontinued — last reported Q4 '24
Business Segments · Marketing expense
Networks — Marketing expense
Warner Bros. Discovery, Inc. Networks — Marketing expense remained flat by 0.0% to $113.50M in Q4 2024 compared to the prior quarter. Year-over-year, this metric grew by 3.4%, from $109.75M to $113.50M. Over 2 years (FY 2022 to FY 2024), Networks — Marketing expense shows a downward trend with a -5.2% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ4 2024
Rolls up toSales & Marketing
How to read this metric
Higher spending is typically intended to drive viewership and ad revenue, while lower spending may indicate a focus on margin preservation.
Detailed definition
Expenditures related to promoting the segment's programming, brand identity, and affiliate partnerships. This includes a...
Peer comparison
Standard marketing and advertising expense; comparable to customer acquisition or brand promotion costs at peer media firms.
Metric ID:
wbd_segment_networks_marketing_expenseHistorical Data
3 years
| FY'22 | FY'23 | FY'24 | |
|---|---|---|---|
| Value | $505.00M | $439.00M | $454.00M |
| YoY Change | — | -13.1% | +3.4% |
Range$439.00M – $505.00M
CAGR-5.2%
Avg YoY Growth-4.8%
Median YoY Growth-4.8%
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Warner Bros. Discovery, Inc.'s networks — marketing expense?
- Warner Bros. Discovery, Inc. (WBD) reported networks — marketing expense of $113.50M in Q4 2024.
- How has Warner Bros. Discovery, Inc.'s networks — marketing expense changed year-over-year?
- Warner Bros. Discovery, Inc.'s networks — marketing expense increased by 3.4% year-over-year, from $109.75M to $113.50M.
- What is the long-term trend for Warner Bros. Discovery, Inc.'s networks — marketing expense?
- Over 2 years (2022 to 2024), Warner Bros. Discovery, Inc.'s networks — marketing expense has grown at a -5.2% compound annual growth rate (CAGR), from $505.00M to $454.00M.
- What does networks — marketing expense mean?
- The amount spent on advertising and promoting the segment's content.