Discontinued — last reported Q3 '19
Business Segments · Marketing Expense
Domestic Dvd — Marketing Expense
Analysis
StatementSegment
CategoryCapital Allocation
SignalLower is better
VolatilityModerate
First reportedQ1 2013
Last reportedQ3 2019
Rolls up toSales & Marketing
How to read this metric
Higher spending indicates a strategic choice to defend the segment, while lower spending suggests a shift toward harvesting cash with minimal investment.
Detailed definition
The total expenditure allocated to advertising and promotional activities specifically for the physical media rental seg...
Peer comparison
Standard marketing expense allocation for a specific business unit.
Metric ID:
nflx_segment_domestic_dvd_marketing_expenseSimilar Metrics at Other Companies
Frequently Asked Questions
- What does domestic dvd — marketing expense mean?
- The amount spent on marketing and advertising for the physical DVD rental service.