Discontinued — last reported Q4 '24
Business Segments · Marketing expense
DTC — Marketing expense
Warner Bros. Discovery, Inc. DTC — Marketing expense remained flat by 0.0% to $286.75M in Q4 2024 compared to the prior quarter. Year-over-year, this metric declined by 12.6%, from $328.25M to $286.75M. Over 2 years (FY 2022 to FY 2024), DTC — Marketing expense shows a downward trend with a -14.9% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ4 2024
Rolls up toSales & Marketing
How to read this metric
An increase is typically intended to drive subscriber growth, while a decrease may indicate a focus on improving margins or a shift toward organic growth.
Detailed definition
The costs associated with advertising, promotional campaigns, and customer acquisition efforts for the direct-to-consume...
Peer comparison
Commonly referred to as 'Customer Acquisition Cost' (CAC) or marketing spend in the subscription-based digital services industry.
Metric ID:
wbd_segment_dtc_marketing_expenseHistorical Data
3 years
| FY'22 | FY'23 | FY'24 | |
|---|---|---|---|
| Value | $1.58B | $1.31B | $1.15B |
| YoY Change | — | -17.1% | -12.6% |
Range$1.15B – $1.58B
CAGR-14.9%
Avg YoY Growth-14.8%
Median YoY Growth-14.8%
Current Streak2+ years decline
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Warner Bros. Discovery, Inc.'s dtc — marketing expense?
- Warner Bros. Discovery, Inc. (WBD) reported dtc — marketing expense of $286.75M in Q4 2024.
- How has Warner Bros. Discovery, Inc.'s dtc — marketing expense changed year-over-year?
- Warner Bros. Discovery, Inc.'s dtc — marketing expense decreased by 12.6% year-over-year, from $328.25M to $286.75M.
- What is the long-term trend for Warner Bros. Discovery, Inc.'s dtc — marketing expense?
- Over 2 years (2022 to 2024), Warner Bros. Discovery, Inc.'s dtc — marketing expense has grown at a -14.9% compound annual growth rate (CAGR), from $1.58B to $1.15B.
- What does dtc — marketing expense mean?
- Money spent on advertising and promotions to gain or keep streaming subscribers.