Operating Expenses
Sales & Marketing
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingBusiness Segments
| Segment | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| Streaming | — | — | — | — | — | — | $276.00M | $285.00M |
| Studios | — | — | — | — | $363.00M | $331.00M | $120.00M | $275.00M |
| Global Linear Networks | — | — | — | — | $115.00M | $128.00M | $182.00M | $129.00M |
| DTC | $286.75M | $286.75M | $286.75M | $286.75M | — | — | — | — |
| Networks | $113.50M | $113.50M | $113.50M | $113.50M | — | — | — | — |
| Total | — | — | — | — | — | — | — | — |
DTC, Networks are derived from annual filings.
DTC, Networks were previously reported and have since been discontinued or reclassified. Only currently active segments are shown in the chart.
Sales & Marketing at Other Companies
Frequently Asked Questions
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.