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ServiceNow NOW Ratios & Valuation

Q1 '26Q4 '25Q3 '25Q2 '25Q1 '25
Profitability
Gross margin76.6%-1.0pp77.5%-0.5pp78.1%-0.5pp78.5%-0.4pp78.9%-0.3pp
Operating margin13.4%-0.3pp13.7%-0.1pp13.9%+0.6pp13.3%+0.3pp12.9%+0.5pp
Net margin12.6%-0.6pp13.2%-0.5pp13.7%-0.1pp13.8%+0.4pp13.4%+0.4pp
EBITDA margin23.2%+0.4pp22.8%0.0pp22.8%+0.7pp22%+0.4pp21.7%+0.5pp
Free cash flow margin33.2%-1.3pp34.5%+3.2pp31.2%-0.7pp31.9%-0.2pp32.1%+1.0pp
Returns
Return on equity16.1%+0.6pp15.5%-1.3pp16.8%-0.1pp17%+0.1pp16.9%+0.3pp
Return on assets7.7%+0.2pp7.5%-1.1pp8.6%+0.4pp8.3%+0.3pp8%+0.4pp
Return on invested capital20.1%+0.8pp19.4%-0.5pp19.8%-1.2pp21%-0.5pp21.5%+1.7pp
Efficiency
Asset turnover0.6×0.0×0.6×-0.1×0.6×0.0×0.6×0.0×0.6×0.0×
Liquidity
Current ratio0.8×-0.2×-0.1×1.1×0.0×1.1×0.0×1.1×0.0×
Quick ratio0.8×-0.2×-0.1×1.1×0.0×1.1×0.0×1.1×0.0×
Cash ratio0.3×-0.1×0.4×0.0×0.3×0.0×0.4×0.0×0.4×+0.1×
Leverage
Debt-to-equity0.1×0.0×0.1×0.0×0.1×0.0×0.1×0.0×0.1×0.0×
Debt-to-assets0.0×0.0×0.0×0.0×0.0×
Net debt / EBITDA-0.5×+0.4×-0.9×-0.3×-0.6×+0.2×-0.8×+0.2×-1×-0.3×
Per Share
Book value per share$11.28-8.9%$12.39-77.0%$53.94+3.3%$52.23+439%$9.69+5.0%
Valuation
Market capitalization$109.36B-31.3%$159.07B-16.7%$190.98B-7.5%$206.39B+25.5%$164.39B-24.8%
Enterprise value$107.59B-31.1%$156.25B-17.4%$189.15B-7.4%$204.18B+26.1%$161.92B-25.4%
Price / earnings62.2×-28.8×91×-19.3×110.3×-13.9×124.3×+17.4×106.9×-46.6×
Price / sales7.8×-4.1×12×-3.1×15.1×-2.0×17.1×+2.8×14.3×-5.6×
Price / book9.3×-2.9×12.3×-4.6×16.9×-2.0×18.9×+2.7×16.2×-6.5×
EV / EBITDA33.2×-18.5×51.7×-13.8×65.6×-11.3×76.8×+11.7×65.2×-28.3×
EV / sales7.7×-4.1×11.8×-3.2×14.9×-2.0×16.9×+2.8×14.1×-5.7×
Free cash flow yield4.2%+1.4pp2.9%+0.8pp2.1%+0.2pp1.9%-0.4pp2.2%+0.7pp
Earnings yield1.6%+0.5pp1.1%+0.2pp0.9%+0.1pp0.8%-0.1pp0.9%+0.3pp
PEG ratio4.4×+0.4×+0.3×3.7×+1.0×2.8×

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Questions, answered.

What are ServiceNow's profit margins?
ServiceNow (NOW) runs a 76.6% gross margin and a 13.4% operating margin, with a 12.6% net margin.
Where do ServiceNow's ratios come from?
Every ratio is computed from ServiceNow's SEC filings — trailing-twelve-month flows over period-end balances. Valuation multiples combine those fundamentals with market data, recomputed each period. Switch between quarterly, annual, and TTM, or open any ratio for its full history and peer comparisons.