ServiceNow NOW Ratios & Valuation
| FY'25 | FY'24 | FY'23 | FY'22 | ||
|---|---|---|---|---|---|
| Profitability | |||||
| Gross margin | 77.5%-1.6pp | 79.2%+0.6pp | 78.6%+0.3pp | 78.3%+1.2pp | |
| Operating margin | 13.7%+1.3pp | 12.4%+3.9pp | 8.5%+3.6pp | 4.9%+0.5pp | |
| Net margin | 13.2%+0.2pp | 13%-6.3pp | 19.3%+14.8pp | 4.5%+0.6pp | |
| EBITDA margin | 22.8%+1.6pp | 21.2%+3.4pp | 17.8%+5.9pp | 11.9%-0.8pp | |
| Free cash flow margin | 34.5%+3.4pp | 31.1%+0.9pp | 30.1%+0.1pp | 30%-0.5pp | |
| Returns | |||||
| Return on equity | 15.5%-1.0pp | 16.5%-10.8pp | 27.3%+19.9pp | 7.4%+0.4pp | |
| Return on assets | 7.5%0.0pp | 7.5%-3.7pp | 11.3%+8.6pp | 2.7%+0.3pp | |
| Return on invested capital | 19.4%-0.4pp | 19.8%+0.7pp | 19.1%+9.1pp | 9.9%+1.4pp | |
| Efficiency | |||||
| Asset turnover | 0.6×0.0× | 0.6×0.0× | 0.6×0.0× | 0.6×0.0× | |
| Liquidity | |||||
| Current ratio | 1×-0.1× | 1.1×0.0× | 1.1×-0.1× | 1.1×+0.1× | |
| Quick ratio | 1×-0.1× | 1.1×0.0× | 1.1×-0.1× | 1.1×+0.1× | |
| Cash ratio | 0.4×+0.1× | 0.3×0.0× | 0.3×0.0× | 0.2×-0.1× | |
| Leverage | |||||
| Debt-to-equity | 0.1×0.0× | 0.1×0.0× | 0.1×0.0× | 0.1×0.0× | |
| Debt-to-assets | 0×0.0× | 0×0.0× | 0×0.0× | 0.1×0.0× | |
| Net debt / EBITDA | -0.9×-0.3× | -0.7×0.0× | -0.7×+0.2× | -0.8×+0.5× | |
| Per Share | |||||
| Book value per share | $12.39+34.3% | $9.22+24.3% | $7.42-70.0% | $24.72+35.9% | |
| Valuation | |||||
| Market capitalization | $159.07B-27.3% | $218.72B+51.0% | $144.83B+84.7% | $78.43B-39.3% | |
| Enterprise value | $156.25B-28.1% | $217.2B+51.1% | $143.72B+85.0% | $77.7B-39.4% | |
| Price / earnings | 91×-62.5× | 153.5×+69.8× | 83.7×-158× | 241.3×-319× | |
| Price / sales | 12×-7.9× | 19.9×+3.8× | 16.1×+5.3× | 10.8×-11.1× | |
| Price / book | 12.3×-10.5× | 22.8×+3.8× | 19×+3.4× | 15.6×-19.4× | |
| EV / EBITDA | 51.7×-41.7× | 93.4×+3.2× | 90.2×-0.2× | 90.5×-80.7× | |
| EV / sales | 11.8×-8.0× | 19.8×+3.8× | 16×+5.3× | 10.7×-11.0× | |
| Free cash flow yield | 2.9%+1.3pp | 1.6%-0.3pp | 1.9%-0.9pp | 2.8%+1.4pp | |
| Earnings yield | 1.1%+0.4pp | 0.7%-0.5pp | 1.2%+0.8pp | 0.4%+0.2pp | |
| PEG ratio | 4×— | —— | 0.2×-5.7× | 5.9×-0.1× |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- What are ServiceNow's profit margins?
- ServiceNow (NOW) runs a 76.6% gross margin and a 13.4% operating margin, with a 12.6% net margin.
- Where do ServiceNow's ratios come from?
- Every ratio is computed from ServiceNow's SEC filings — trailing-twelve-month flows over period-end balances. Valuation multiples combine those fundamentals with market data, recomputed each period. Switch between quarterly, annual, and TTM, or open any ratio for its full history and peer comparisons.
