NerdWallet, Inc. NRDS Business Segments
| Q1 '26 | Q4 '25 | Q3 '25 | Q2 '25 | Q1 '25 | ||
|---|---|---|---|---|---|---|
| Revenue by Product | ||||||
| Consumer | $197.6M+9.6% | —— | —— | —— | $180.3M— | |
| SMB | $24.6M-14.9% | $22.5M-11.8% | $23.6M-15.1% | $25M-4.2% | $28.9M-4.9% | |
| Sales and marketing by Product | ||||||
| Other marketing | $27.4M-55.9% | —— | —— | —— | $62.1M— | |
| Performance marketing | $121.7M+24.7% | $125M+36.8% | $104.8M+14.0% | $89.5M+50.4% | $97.6M+78.8% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does NerdWallet, Inc. break its business down?
- NerdWallet, Inc. (NRDS) reports revenue by product across 2 parts — Consumer and SMB. Each is extracted from the segment footnotes and tracked over time.
- Where does NerdWallet, Inc.'s segment data come from?
- Segment breakdowns are pulled from the segment footnotes in NerdWallet, Inc.'s SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
