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Orange County Bancorp OBT Advertising
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Where this comes from
Reported directly by Orange County Bancorp in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Orange County Bancorp’s 10-Q, filed August 10, 2026.
- Filed
- Aug 10, 2026, 4:05 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001104659-26-093345
| Line item | Three Months Ended / June 30, 2026 | Three Months Ended / June 30, 2025 | Six Months Ended / June 30, 2026 | Six Months Ended / June 30, 2025 |
|---|---|---|---|---|
| Directors’ fees and expenses | 535 | 319 | 1,157 | 625 |
| Computer software expense | 1,959 | 2,117 | 3,838 | 4,099 |
| FDIC assessment | 160 | 330 | 490 | 660 |
| Advertising expenses | 496 | 481 | 921 | 870 |
| Advisor expenses related to trust income | 26 | 22 | 50 | 44 |
| Telephone expenses | 274 | 203 | 538 | 410 |
| Intangible amortization | 72 | 72 | 143 | 143 |
| Other | 118 | 1,094 | 1,115 | 2,302 |
Item 1. Financial Statements
FAQ
- What is Orange County Bancorp's advertising?
- Orange County Bancorp (OBT) reported advertising of $496K in Q2 2026.
- How has Orange County Bancorp's advertising changed year-over-year?
- Orange County Bancorp's advertising increased by 3.1% year-over-year, from $481K to $496K.
- What is the long-term trend for Orange County Bancorp's advertising?
- Over 4 years (2021 to 2025), Orange County Bancorp's advertising has grown at a 12.8% compound annual growth rate (CAGR), from $1.22M to $1.97M.
- What does advertising mean?
- Expenditures related to marketing, promotional campaigns, and brand awareness initiatives designed to attract new customers and retain existing ones. This metric measures the bank's investment in growth and market share acquisition.
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