Discontinued — last reported Q2 '23
CRM Execution & Support — Revenue
Omnicom Group CRM Execution & Support — Revenue decreased by 17.2% to $211.60M in Q2 2023 compared to the prior quarter. Year-over-year, this metric declined by 22.3%, from $272.20M to $211.60M. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase indicates successful scaling of data-driven marketing services and deeper integration into client operational workflows, while a decrease may signal reduced client spending on CRM infrastructure or increased competition in the marketing technology space.
Detailed definition
This metric represents the total revenue generated from the Customer Relationship Management (CRM) Execution and Support...
Peer comparison
Comparable to digital transformation and data-analytics service revenue streams reported by major global advertising holding companies and marketing services firms.
omc_segment_crm_execution_support_revenueHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q1 '23 | Q2 '23 | |
|---|---|---|---|---|---|---|---|---|
| Value | $250.90M | $258.80M | $270.30M | $277.00M | $272.20M | $239.80M | $255.50M | $211.60M |
| QoQ Change | — | +3.1% | +4.4% | +2.5% | -1.7% | -11.9% | +6.5% | -17.2% |
| YoY Change | — | — | — | — | +8.5% | -7.3% | -7.8% | -22.3% |
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Frequently Asked Questions
- What is Omnicom Group's crm execution & support — revenue?
- Omnicom Group (OMC) reported crm execution & support — revenue of $211.60M in Q2 2023.
- How has Omnicom Group's crm execution & support — revenue changed year-over-year?
- Omnicom Group's crm execution & support — revenue decreased by 22.3% year-over-year, from $272.20M to $211.60M.
- What does crm execution & support — revenue mean?
- Revenue generated from services that help clients manage, analyze, and execute their customer relationship and loyalty marketing programs.