Products & Services · Deferred Sale Inducement Cost
Annuities — Deferred Sale Inducement Cost
Prudential Financial Annuities — Deferred Sale Inducement Cost decreased by 2.0% to $341.00M in Q1 2026 compared to the prior quarter.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ4 2024
Last reportedQ1 2026
Rolls up toDeferred Sale Inducement Cost
How to read this metric
An increase suggests higher acquisition activity or more aggressive product features, while a decrease may indicate lower sales volume or a shift in product strategy.
Detailed definition
This represents the capitalized costs associated with sales inducements offered to policyholders in annuity contracts, s...
Peer comparison
Commonly reported by life insurers as Deferred Acquisition Costs (DAC) or similar intangible assets related to policy acquisition.
Metric ID:
pru_segment_annuities_deferred_sale_inducement_costHistorical Data
4 periods
| Q4 '24 | Q1 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|
| Value | $378.00M | $371.00M | $348.00M | $341.00M |
| QoQ Change | — | -1.9% | -6.2% | -2.0% |
| YoY Change | — | — | -7.9% | -8.1% |
Range$341.00M – $378.00M
Avg YoY Growth-8.0%
Median YoY Growth-8.0%
Current Streak3+ quarters decline
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Frequently Asked Questions
- What is Prudential Financial's annuities — deferred sale inducement cost?
- Prudential Financial (PRU) reported annuities — deferred sale inducement cost of $341.00M in Q1 2026.
- What does annuities — deferred sale inducement cost mean?
- The capitalized upfront cost of incentives provided to attract new annuity customers.