What does annuities — deferred sale inducement cost mean?

This represents the capitalized costs associated with sales inducements offered to policyholders in annuity contracts, such as bonus interest or premium credits. These costs are deferred as assets and amortized over the life of the contract to match the revenue generated. It reflects the upfront investment made by the insurer to attract new annuity business.

Prudential Financial PRU Annuities — Deferred Sale Inducement Cost

Similar metrics at other companies

BHFFixed Rate Annuities — Deferred Sale Inducement Cost

$5M-16.7%

LNCVariable Annuities — Deferred Sale Inducement Cost

$101M-9.0%

BHFVariable Annuities — Deferred Sale Inducement Cost

$172M-10.9%

LNCFixed Annuities — Deferred Sale Inducement Cost

$13M-18.8%

CRBGIndividual Retirement — Deferred Sale Inducement Cost

$174M-16.7%

APOIndexed Annuities — Deferred Sale Inducement Cost

$2.2B+35.9%

Other financials

Income statement

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Revenue$15.5B+15.3%

Net income$597.0M-15.6%

EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%

Total debt$18.9B-3.4%

Total equity$32.0B+7.0%

Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37.6B-0.1%

Enterprise value$40.54B+2.3%

P/E10.9×-11.4×

P/S0.6×0.0×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

See full

Return on equity11.2%+3.0pp

Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:DeferredSalesInducementsNet.

The official record: Prudential Financial’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's annuities — deferred sale inducement cost?: Prudential Financial (PRU) reported annuities — deferred sale inducement cost of $341M in Q1 2026.
What does annuities — deferred sale inducement cost mean?: This represents the capitalized costs associated with sales inducements offered to policyholders in annuity contracts, such as bonus interest or premium credits. These costs are deferred as assets and amortized over the life of the contract to match the revenue generated. It reflects the upfront investment made by the insurer to attract new annuity business.