Prudential Financial PRU Individual Life — Amortization of DAC

Other segment segments

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Questions, answered.

What is Prudential Financial's individual life — amortization of DAC?

Prudential Financial (PRU) reported individual life — amortization of DAC of $108.25M in Q4 2025.

How has Prudential Financial's individual life — amortization of DAC changed year-over-year?

Prudential Financial's individual life — amortization of DAC decreased by 2.3% year-over-year, from $110.75M to $108.25M.

What is the long-term trend for Prudential Financial's individual life — amortization of DAC?

Over 4 years (2021 to 2025), Prudential Financial's individual life — amortization of DAC has grown at a -0.7% compound annual growth rate (CAGR), from $446M to $433M.

What does individual life — amortization of DAC mean?

This represents the systematic expensing of Deferred Acquisition Costs (DAC) associated with acquiring new life insurance policies. It reflects the matching principle where costs incurred to secure long-term contracts are recognized over the expected life of those policies.