Individual Life — Amortization of DAC
Prudential Financial Individual Life — Amortization of DAC remained flat by 0.0% to $108.25M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 2.3%, from $110.75M to $108.25M. Over 4 years (FY 2021 to FY 2025), Individual Life — Amortization of DAC shows an upward trend with a 5.3% CAGR. This is a positive signal — lower values indicate better performance for this metric.
Analysis
How to read this metric
Higher amortization can reflect a larger book of business or changes in expected policy persistency, impacting current period profitability.
Detailed definition
This represents the systematic expensing of Deferred Acquisition Costs (DAC) associated with acquiring new life insuranc...
Peer comparison
Commonly reported as 'Amortization of Deferred Acquisition Costs' across the insurance industry.
pru_segment_individual_life_amortization_of_dacHistorical Data
| FY'21 | FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|---|
| Value | $352.00M | $399.00M | $456.00M | $443.00M | $433.00M |
| YoY Change | — | +13.4% | +14.3% | -2.9% | -2.3% |
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Frequently Asked Questions
- What is Prudential Financial's individual life — amortization of dac?
- Prudential Financial (PRU) reported individual life — amortization of dac of $108.25M in Q4 2025.
- How has Prudential Financial's individual life — amortization of dac changed year-over-year?
- Prudential Financial's individual life — amortization of dac decreased by 2.3% year-over-year, from $110.75M to $108.25M.
- What is the long-term trend for Prudential Financial's individual life — amortization of dac?
- Over 4 years (2021 to 2025), Prudential Financial's individual life — amortization of dac has grown at a 5.3% compound annual growth rate (CAGR), from $352.00M to $433.00M.
- What does individual life — amortization of dac mean?
- The annual portion of costs to acquire new insurance policies that is recognized as an expense.