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Prudential Financial PRU Individual Retirement Strategies — Amortization of DAC

Other segment segments

Individual Life
$433M-2.3%
Total Corporate and Other
-$62M-8.8%
Institutional Retirement Strategies
$23M+130%
Closed Block division
$12M0.0%
Group Insurance
$9M+50.0%
PGIM
$0-100%

Similar metrics at other companies

Principal Financial Group logo
PFGSegment Retirement And Income Solutions — Deferred Policy Acquisition Cost Amortization Expense
$24.03M+0.9%
Ameriprise Financial logo
AMPRetirement & Protection Solutions — Amortization of deferred acquisition costs
$58M+1.8%
Apollo Global Management logo
APOTraditional Deferred Annuities — Deferred Policy Acquisition Costs, Amortization Expense
$105M+29.6%
Voya Financial logo
VOYARetirement Deferred Group and Individual Annuity — DAC
$708M+0.9%
Equitable Holdings logo
EQHRetirement — Amortization of deferred policy acquisition costs
$160M+15.1%
Equitable Holdings logo
EQHInvestment Management and Research — Amortization of deferred policy acquisition costs
$0

Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37.6B-0.1%
Enterprise value$40.54B+2.3%
P/E10.9×-11.4×
P/S0.6×0.0×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:SupplementaryInsuranceInformationAmortizationOfDeferredPolicyAcquisitionCosts.

The official record: Prudential Financial’s 10-K, filed February 12, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's individual retirement strategies — amortization of DAC?
Prudential Financial (PRU) reported individual retirement strategies — amortization of DAC of $132M in Q4 2025.
How has Prudential Financial's individual retirement strategies — amortization of DAC changed year-over-year?
Prudential Financial's individual retirement strategies — amortization of DAC increased by 22.8% year-over-year, from $107.5M to $132M.
What is the long-term trend for Prudential Financial's individual retirement strategies — amortization of DAC?
Over 4 years (2021 to 2025), Prudential Financial's individual retirement strategies — amortization of DAC has grown at a 6.0% compound annual growth rate (CAGR), from $418M to $528M.
What does individual retirement strategies — amortization of DAC mean?
The periodic expense recognized to write down the deferred policy acquisition costs over the expected life of the insurance contracts. This reflects the systematic allocation of initial sales costs to the periods in which revenue is earned.