Prudential Financial PRU Group Insurance — Amortization of DAC

Other segment segments

Similar metrics at other companies

KKRInsurance — Deferred Acquisition Costs, or "DAC"

$2.46B+30.2%

METGroup Benefits — Deferred Policy Acquisition Costs, Amortization Expense

$12M+100%

METGroup Benefits — Amortization of DAC, VOBA and negative VOBA

-$12M-100%

TRVPersonal Insurance — Amortization of deferred acquisition costs

$634M-5.9%

LNCLife Insurance — Amortization of DAC and VOBA

$127.75M+1.6%

ACGLInsurance — Amortization of Deferred Acquisition Costs

$374M+22.9%

Questions, answered.

What is Prudential Financial's group insurance — amortization of DAC?

Prudential Financial (PRU) reported group insurance — amortization of DAC of $2.25M in Q4 2025.

How has Prudential Financial's group insurance — amortization of DAC changed year-over-year?

Prudential Financial's group insurance — amortization of DAC increased by 50.0% year-over-year, from $1.5M to $2.25M.

What is the long-term trend for Prudential Financial's group insurance — amortization of DAC?

Over 4 years (2021 to 2025), Prudential Financial's group insurance — amortization of DAC has grown at a 0.0% compound annual growth rate (CAGR), from $9M to $9M.

What does group insurance — amortization of DAC mean?

This represents the systematic expensing of Deferred Acquisition Costs (DAC) associated with acquiring new insurance contracts. It reflects the spreading of upfront costs, such as commissions and underwriting expenses, over the expected life of the policies. Changes in this metric often correlate with shifts in new business volume or changes in policy persistency assumptions.