Discontinued — last reported Q4 '25
Individual Variable — Policyholder Account Balance, Surrender and Withdrawal
Prudential Financial Individual Variable — Policyholder Account Balance, Surrender and Withdrawal increased by 17.9% to $369.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 44.1%, from $256.00M to $369.00M. Over 4 years (FY 2021 to FY 2025), Individual Variable — Policyholder Account Balance, Surrender and Withdrawal shows an upward trend with a 37.5% CAGR. This increase may warrant attention — for this metric, lower values are generally preferred.
Analysis
How to read this metric
Lower surrender rates are generally better as they indicate higher customer retention and stable long-term fee revenue.
Detailed definition
Measures the total outflows from policyholder account balances due to customer surrenders, partial withdrawals, or contr...
Peer comparison
Standard industry metric for persistency; peers report this as surrender rates or withdrawal activity.
pru_segment_individual_variable_policyholder_account_balance_surrender_and_withdrawalHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $86.50M | $86.50M | $86.50M | $90.00M | $60.00M | $87.00M | $135.00M | $148.00M | $184.00M | $160.00M | $212.00M | $231.00M | $211.00M | $221.00M | $256.00M | $285.00M | $271.00M | $313.00M | $369.00M |
| QoQ Change | — | +0.0% | +0.0% | +4.0% | -33.3% | +45.0% | +55.2% | +9.6% | +24.3% | -13.0% | +32.5% | +9.0% | -8.7% | +4.7% | +15.8% | +11.3% | -4.9% | +15.5% | +17.9% |
| YoY Change | — | — | — | — | -30.6% | +0.6% | +56.1% | +64.4% | +206.7% | +83.9% | +57.0% | +56.1% | +14.7% | +38.1% | +20.8% | +23.4% | +28.4% | +41.6% | +44.1% |
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Frequently Asked Questions
- What is Prudential Financial's individual variable — policyholder account balance, surrender and withdrawal?
- Prudential Financial (PRU) reported individual variable — policyholder account balance, surrender and withdrawal of $369.00M in Q4 2025.
- How has Prudential Financial's individual variable — policyholder account balance, surrender and withdrawal changed year-over-year?
- Prudential Financial's individual variable — policyholder account balance, surrender and withdrawal increased by 44.1% year-over-year, from $256.00M to $369.00M.
- What is the long-term trend for Prudential Financial's individual variable — policyholder account balance, surrender and withdrawal?
- Over 4 years (2021 to 2025), Prudential Financial's individual variable — policyholder account balance, surrender and withdrawal has grown at a 37.5% compound annual growth rate (CAGR), from $346.00M to $1.24B.
- What does individual variable — policyholder account balance, surrender and withdrawal mean?
- The total amount of money withdrawn or taken out by customers from their insurance accounts.