Prudential Financial Institutional Retirement Strategies — Deferred Policy Acquisition Costs increased by 36.1% to $283.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 36.1%, from $208.00M to $283.00M.
An increase suggests higher new business acquisition activity, while a decrease may indicate lower sales or a shift in product mix.
This represents the capitalized costs directly associated with acquiring new insurance contracts or pension products wit...
Commonly reported as DAC by life insurance and retirement peers like MetLife or Lincoln Financial.
pru_segment_institutional_retirement_strategies_deferred_policy_acquisition_costs| Q4 '21 | Q4 '22 | Q4 '23 | Q4 '24 | Q4 '25 | |
|---|---|---|---|---|---|
| Value | $43.00M | $74.00M | $139.00M | $208.00M | $283.00M |
| QoQ Change | — | +72.1% | +87.8% | +49.6% | +36.1% |
| YoY Change | — | +72.1% | +87.8% | +49.6% | +36.1% |