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Prudential Financial PRU Group Insurance — Deferred Policy Acquisition Costs

Other segment segments

Individual Life
$7.59B+7.0%
Individual Retirement Strategies
$4.33B+5.8%
Total Corporate and Other
-$651M-15.6%
Institutional Retirement Strategies
$283M+36.1%
Closed Block division
$144M-7.7%
PGIM
$0

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KMPRLife Insurance — Deferred Policy Acquisition Costs
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CIADeferred policy acquisition costs
$224.5M+10.1%
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CRBGLife Insurance — Deferred Policy Acquisition Cost
$4.17B+1.0%
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HMNSupplemental & Group Benefits — Deferred policy acquisition costs
-$1.4M-40.0%
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CRBGIndividual Retirement — Deferred Policy Acquisition Cost
$3.43B+11.3%
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EIGInsurance Operations — Deferred policy acquisition costs
$57.1M-4.2%

Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37.6B-0.1%
Enterprise value$40.54B+2.3%
P/E10.9×-11.4×
P/S0.6×0.0×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:SupplementaryInsuranceInformationDeferredPolicyAcquisitionCosts.

The official record: Prudential Financial’s 10-K, filed February 12, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's group insurance — deferred policy acquisition costs?
Prudential Financial (PRU) reported group insurance — deferred policy acquisition costs of $154M in Q4 2025.
How has Prudential Financial's group insurance — deferred policy acquisition costs changed year-over-year?
Prudential Financial's group insurance — deferred policy acquisition costs decreased by 3.1% year-over-year, from $159M to $154M.
What does group insurance — deferred policy acquisition costs mean?
Represents the capitalized costs incurred to acquire new insurance contracts, such as commissions and underwriting expenses, which are amortized over the life of the policies. This metric reflects the long-term investment made to secure future revenue streams. It is a key indicator of growth strategy and future profitability expectations.