Business Segments · Deferred Policy Acquisition Costs
Group Insurance — Deferred Policy Acquisition Costs
Prudential Financial Group Insurance — Deferred Policy Acquisition Costs decreased by 3.1% to $154.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 3.1%, from $159.00M to $154.00M.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityStable
First reportedQ4 2013
Last reportedQ4 2025
Rolls up toDeferred acquisition costs
How to read this metric
High levels suggest aggressive growth, while rapid amortization may indicate a shift in policy duration or profitability.
Detailed definition
Represents the capitalized costs incurred to acquire new insurance contracts, such as commissions and underwriting expen...
Peer comparison
Standard accounting metric (DAC) used across the life and group insurance industry.
Metric ID:
pru_segment_group_insurance_deferred_policy_acquisition_costsHistorical Data
5 periods
| Q4 '21 | Q4 '22 | Q4 '23 | Q4 '24 | Q4 '25 | |
|---|---|---|---|---|---|
| Value | $146.00M | $143.00M | $137.00M | $159.00M | $154.00M |
| QoQ Change | — | -2.1% | -4.2% | +16.1% | -3.1% |
| YoY Change | — | -2.1% | -4.2% | +16.1% | -3.1% |
Range$137.00M – $159.00M
CAGR+5.5%
Avg YoY Growth+1.7%
Median YoY Growth-2.6%
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Frequently Asked Questions
- What is Prudential Financial's group insurance — deferred policy acquisition costs?
- Prudential Financial (PRU) reported group insurance — deferred policy acquisition costs of $154.00M in Q4 2025.
- How has Prudential Financial's group insurance — deferred policy acquisition costs changed year-over-year?
- Prudential Financial's group insurance — deferred policy acquisition costs decreased by 3.1% year-over-year, from $159.00M to $154.00M.
- What does group insurance — deferred policy acquisition costs mean?
- Capitalized costs for acquiring new insurance policies that are spread out over time.