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Prudential Financial PRU Individual Life — Deferred Policy Acquisition Costs

Other segment segments

Individual Retirement Strategies
$4.33B+5.8%
Total Corporate and Other
-$651M-15.6%
Institutional Retirement Strategies
$283M+36.1%
Group Insurance
$154M-3.1%
Closed Block division
$144M-7.7%
PGIM
$0

Similar metrics at other companies

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KMPRLife Insurance — Deferred Policy Acquisition Costs
$506.4M+7.5%
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CRBGLife Insurance — Deferred Policy Acquisition Cost
$4.17B+1.0%
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BHFLife — Deferred policy acquisition costs and value of business acquired
$612M-10.0%
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HMNLife & Retirement — Deferred policy acquisition costs
-$6.4M-4.9%
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CINFTerm Life Insurance — Deferred policy acquisition costs
$260M+4.8%
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HMNExperience life — Deferred policy acquisition costs
$5.1M-5.6%

Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37.6B-0.1%
Enterprise value$40.54B+2.3%
P/E10.9×-11.4×
P/S0.6×0.0×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:SupplementaryInsuranceInformationDeferredPolicyAcquisitionCosts.

The official record: Prudential Financial’s 10-K, filed February 12, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's individual life — deferred policy acquisition costs?
Prudential Financial (PRU) reported individual life — deferred policy acquisition costs of $7.59B in Q4 2025.
How has Prudential Financial's individual life — deferred policy acquisition costs changed year-over-year?
Prudential Financial's individual life — deferred policy acquisition costs increased by 7.0% year-over-year, from $7.09B to $7.59B.
What does individual life — deferred policy acquisition costs mean?
Represents the capitalized costs incurred to acquire new life insurance policies, such as commissions and underwriting fees, which are amortized over the life of the policy. This asset reflects the long-term value of the business on the books. Changes in this balance indicate the pace of new business acquisition and the expected profitability of the current portfolio.