Business Segments · Deferred Policy Acquisition Costs
Individual Life — Deferred Policy Acquisition Costs
Prudential Financial Individual Life — Deferred Policy Acquisition Costs increased by 7.0% to $7.59B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 7.0%, from $7.09B to $7.59B. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
StatementSegment
CategoryCapital Allocation
SignalHigher is better
VolatilityStable
First reportedQ4 2013
Last reportedQ4 2025
Rolls up toDeferred acquisition costs
How to read this metric
An increase typically reflects strong new business growth, while a decrease may indicate lower sales or accelerated amortization due to policy lapses.
Detailed definition
Represents the capitalized costs incurred to acquire new life insurance policies, such as commissions and underwriting f...
Peer comparison
Standard accounting metric for life insurers known as DAC (Deferred Acquisition Costs).
Metric ID:
pru_segment_individual_life_deferred_policy_acquisition_costsHistorical Data
5 periods
| Q4 '21 | Q4 '22 | Q4 '23 | Q4 '24 | Q4 '25 | |
|---|---|---|---|---|---|
| Value | $6.90B | $7.82B | $7.60B | $7.09B | $7.59B |
| QoQ Change | — | +13.4% | -2.8% | -6.7% | +7.0% |
| YoY Change | — | +13.4% | -2.8% | -6.7% | +7.0% |
Range$6.90B – $7.82B
CAGR+10.1%
Avg YoY Growth+2.7%
Median YoY Growth+2.1%
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Frequently Asked Questions
- What is Prudential Financial's individual life — deferred policy acquisition costs?
- Prudential Financial (PRU) reported individual life — deferred policy acquisition costs of $7.59B in Q4 2025.
- How has Prudential Financial's individual life — deferred policy acquisition costs changed year-over-year?
- Prudential Financial's individual life — deferred policy acquisition costs increased by 7.0% year-over-year, from $7.09B to $7.59B.
- What does individual life — deferred policy acquisition costs mean?
- Capitalized costs of acquiring new insurance policies that are spread out over time.