Discontinued — last reported Q4 '24
Prudential Financial Life Planner — Policyholder Account Balance, Surrender and Withdrawal increased by 554.5% to $576.00M in Q4 2024 compared to the prior quarter. Year-over-year, this metric grew by 786.2%, from $65.00M to $576.00M. Over 3 years (FY 2021 to FY 2024), Life Planner — Policyholder Account Balance, Surrender and Withdrawal shows an upward trend with a 54.4% CAGR. This increase may warrant attention — for this metric, lower values are generally preferred.
Lower surrender rates are generally better as they indicate higher customer retention and long-term stability.
This represents the total outflows from policyholder account balances due to customer surrenders, partial withdrawals, o...
Standard lapse or surrender rate metric used across the life insurance and annuity industry.
pru_segment_life_planner_policyholder_account_balance_surrender_and_withdrawal| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $55.50M | $55.50M | $55.50M | $50.00M | $50.00M | $43.00M | $67.00M | $51.00M | $45.00M | $57.00M | $65.00M | $76.00M | $77.00M | $88.00M | $576.00M |
| QoQ Change | — | +0.0% | +0.0% | -9.9% | +0.0% | -14.0% | +55.8% | -23.9% | -11.8% | +26.7% | +14.0% | +16.9% | +1.3% | +14.3% | +554.5% |
| YoY Change | — | — | — | — | -9.9% | -22.5% | +20.7% | +2.0% | -10.0% | +32.6% | -3.0% | +49.0% | +71.1% | +54.4% | +786.2% |