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Prudential Financial PRU Term Life Insurance — Capitalization

Other product segments

Variable Universal Life
$169M+17.4%
Guaranteed Universal Life
$5M

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AMPTerm and Whole Life Insurance — Capitalization of acquisition costs
$0-100%
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CINFTerm Life Insurance — Capitalized deferred policy acquisition costs
$9M0.0%

Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37.6B-0.1%
Enterprise value$40.54B+2.3%
P/E10.9×-11.4×
P/S0.6×0.0×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:DeferredPolicyAcquisitionCostsAdditions.

The official record: Prudential Financial’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's term life insurance — capitalization?
Prudential Financial (PRU) reported term life insurance — capitalization of $48M in Q1 2026.
How has Prudential Financial's term life insurance — capitalization changed year-over-year?
Prudential Financial's term life insurance — capitalization increased by 4.3% year-over-year, from $46M to $48M.
What is the long-term trend for Prudential Financial's term life insurance — capitalization?
Over 4 years (2021 to 2025), Prudential Financial's term life insurance — capitalization has grown at a 3.6% compound annual growth rate (CAGR), from $169M to $195M.
What does term life insurance — capitalization mean?
This metric tracks the amount of incremental costs incurred to acquire new term life insurance contracts that are recognized as assets rather than immediate expenses. By capitalizing these costs, the company aligns the timing of expense recognition with the revenue generated from the policies. It reflects the company's commitment to expanding its term life insurance footprint.