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Prudential Financial PRU Term Life Insurance — Deferred Policy Acquisition Cost

Other product segments

Variable Universal Life
$4.96B+11.1%
Guaranteed Universal Life
$546M

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Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37.49B+3.8%
Enterprise value$40.43B+6.0%
P/E10.8×-10.6×
P/S0.6×0.0×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:DeferredPolicyAcquisitionCosts.

The official record: Prudential Financial’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's term life insurance — deferred policy acquisition cost?
Prudential Financial (PRU) reported term life insurance — deferred policy acquisition cost of $2.2B in Q1 2026.
How has Prudential Financial's term life insurance — deferred policy acquisition cost changed year-over-year?
Prudential Financial's term life insurance — deferred policy acquisition cost decreased by 0.5% year-over-year, from $2.21B to $2.2B.
What is the long-term trend for Prudential Financial's term life insurance — deferred policy acquisition cost?
Over 3 years (2022 to 2025), Prudential Financial's term life insurance — deferred policy acquisition cost has grown at a -1.7% compound annual growth rate (CAGR), from $9.29B to $8.82B.
What does term life insurance — deferred policy acquisition cost mean?
This represents the unamortized balance of costs directly related to the acquisition of new term life insurance policies, such as commissions and underwriting expenses. These costs are capitalized and amortized over the expected life of the policies to match expenses with related revenue recognition. It serves as a key indicator of the company's investment in future business growth within the term life segment.