Term Life Insurance — Deferred Policy Acquisition Cost
Prudential Financial Term Life Insurance — Deferred Policy Acquisition Cost decreased by 0.2% to $2.20B in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 0.5%, from $2.21B to $2.20B. Over 3 years (FY 2022 to FY 2025), Term Life Insurance — Deferred Policy Acquisition Cost shows relatively stable performance with a -1.7% CAGR.
Analysis
How to read this metric
An increase suggests higher recent sales activity or investment in new business, while a decrease may indicate lower sales volume or a change in the amortization schedule.
Detailed definition
This represents the unamortized balance of costs directly related to the acquisition of new term life insurance policies...
Peer comparison
Peers in the life insurance industry report this as Deferred Policy Acquisition Costs (DAC), and it is a standard metric for evaluating long-term profitability.
pru_segment_term_life_insurance_deferred_policy_acquisition_costHistorical Data
| Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $2.37B | $2.35B | $2.33B | $2.31B | $2.29B | $2.27B | $2.25B | $2.25B | $2.24B | $2.23B | $2.22B | $2.22B | $2.22B | $2.21B | $2.21B | $2.21B | $2.20B | $2.20B |
| QoQ Change | — | -0.8% | -0.9% | -0.9% | -1.0% | -0.9% | -0.7% | -0.4% | -0.4% | -0.4% | -0.3% | -0.1% | -0.2% | -0.3% | -0.1% | +0.0% | -0.1% | -0.2% |
| YoY Change | — | — | — | — | -3.5% | -3.7% | -3.4% | -2.9% | -2.2% | -1.8% | -1.4% | -1.2% | -1.0% | -0.8% | -0.7% | -0.6% | -0.5% | -0.5% |
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Frequently Asked Questions
- What is Prudential Financial's term life insurance — deferred policy acquisition cost?
- Prudential Financial (PRU) reported term life insurance — deferred policy acquisition cost of $2.20B in Q1 2026.
- How has Prudential Financial's term life insurance — deferred policy acquisition cost changed year-over-year?
- Prudential Financial's term life insurance — deferred policy acquisition cost decreased by 0.5% year-over-year, from $2.21B to $2.20B.
- What is the long-term trend for Prudential Financial's term life insurance — deferred policy acquisition cost?
- Over 3 years (2022 to 2025), Prudential Financial's term life insurance — deferred policy acquisition cost has grown at a -1.7% compound annual growth rate (CAGR), from $9.29B to $8.82B.
- What does term life insurance — deferred policy acquisition cost mean?
- The total amount of policy acquisition costs that have been capitalized and are waiting to be expensed over time.