Other
Advertising costs
RB Global Advertising costs remained flat by 0.0% to $2.40M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 9.4%, from $2.65M to $2.40M. Over 4 years (FY 2021 to FY 2025), Advertising costs shows relatively stable performance with a 2.2% CAGR.
Analysis
StatementIncome Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2021
Last reportedQ4 2025Feb 25, 2026
How to read this metric
An increase signals an aggressive push for market share or a response to increased competitive intensity.
Detailed definition
This metric tracks the costs associated with marketing, promoting, and advertising products or services to consumers. It...
Peer comparison
Standard operating expense for consumer-facing firms; benchmarked against revenue as a percentage of sales.
Metric ID:
other_advertising_expenseHistorical Data
5 years
| FY'21 | FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|---|
| Value | $8.80M | $9.90M | $9.40M | $10.60M | $9.60M |
| YoY Change | — | +12.5% | -5.1% | +12.8% | -9.4% |
Range$8.80M – $10.60M
CAGR+2.2%
Avg YoY Growth+2.7%
Median YoY Growth+3.7%
Advertising costs at Other Companies
Frequently Asked Questions
- What is RB Global's advertising costs?
- RB Global (RBA) reported advertising costs of $2.40M in Q4 2025.
- How has RB Global's advertising costs changed year-over-year?
- RB Global's advertising costs decreased by 9.4% year-over-year, from $2.65M to $2.40M.
- What is the long-term trend for RB Global's advertising costs?
- Over 4 years (2021 to 2025), RB Global's advertising costs has grown at a 2.2% compound annual growth rate (CAGR), from $8.80M to $9.60M.
- What does advertising costs mean?
- The total cost spent on marketing and advertising campaigns to promote products.