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Sonic Automotive SAH FranchisedDealershipsMember — Advertising Expense
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Where this comes from
Reported directly by Sonic Automotive in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Sonic Automotive’s 10-Q, filed April 30, 2026.
- Filed
- Apr 30, 2026, 4:01 PM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q3 2026
- Accession
- 0001628280-26-028847
| Line item | Three Months Ended March 31, 2026 | 2025 |
|---|---|---|
| Segment gross profit | $520.7 | $494.0 |
| Selling, general and administrative expenses: | ||
| Compensation | (240.1) | (226.4) |
| Advertising | (18.7) | (15.8) |
| Rent | (12.4) | (9.7) |
| Other (1) | (103.2) | (74.0) |
| Depreciation and amortization | (31.7) | (33.4) |
| Other income (expense): |
Item 1. Financial Statements (Unaudited)
FAQ
- What is Sonic Automotive's franchiseddealershipsmember — advertising expense?
- Sonic Automotive (SAH) reported franchiseddealershipsmember — advertising expense of -$18.7M in Q1 2026.
- How has Sonic Automotive's franchiseddealershipsmember — advertising expense changed year-over-year?
- Sonic Automotive's franchiseddealershipsmember — advertising expense decreased by 18.4% year-over-year, from -$15.8M to -$18.7M.
- What does franchiseddealershipsmember — advertising expense mean?
- This metric tracks the marketing and promotional expenditures incurred to drive customer traffic and vehicle sales within the franchised dealership segment. It reflects the company's investment in brand awareness and lead generation across its various dealership locations. Analyzing this spend relative to revenue helps evaluate the effectiveness of marketing strategies in a competitive automotive retail market.
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