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Sonic Automotive SAH FranchisedDealershipsMember — Advertising Expense

Other segment segments

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-$300K-50.0%

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Other financials

Income statement

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Revenue$3.7B+1.0%
Gross profit$598.8M+5.7%
Operating income$132.7M-8.5%
Net income$60.8M-13.9%
EPS (diluted)$1.79-12.3%

Balance sheet

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Cash & equivalents$5.7M-91.2%
Total debt$2.4B+12.2%
Total equity$981.3M-10.0%
Total assets$6.1B+4.1%

Cash flow

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Operating cash flow$35.5M-81.9%
CapEx$37.0M-17.8%
Free cash flow-$1.5M-101%

Valuation

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Market cap$2.57B+19.3%
Enterprise value$5B+17.2%
P/E23.6×+14.8×
P/S0.2×0.0×

Profitability

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Gross margin15.9%+0.6pp
Operating margin2.3%-1.1pp
Net margin0.7%-1.0pp
FCF margin1.7%—

Returns & leverage

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Return on equity10.5%-14.0pp
Debt / equity2.5×+0.5×
Current ratio1×-0.1×

Where this comes from

Reported directly by Sonic Automotive in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Sonic Automotive’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Sonic Automotive's franchiseddealershipsmember — advertising expense?
Sonic Automotive (SAH) reported franchiseddealershipsmember — advertising expense of -$18.7M in Q1 2026.
How has Sonic Automotive's franchiseddealershipsmember — advertising expense changed year-over-year?
Sonic Automotive's franchiseddealershipsmember — advertising expense decreased by 18.4% year-over-year, from -$15.8M to -$18.7M.
What does franchiseddealershipsmember — advertising expense mean?
This metric tracks the marketing and promotional expenditures incurred to drive customer traffic and vehicle sales within the franchised dealership segment. It reflects the company's investment in brand awareness and lead generation across its various dealership locations. Analyzing this spend relative to revenue helps evaluate the effectiveness of marketing strategies in a competitive automotive retail market.