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Sonos, Inc. SONO Sales & Marketing

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Other financials

Income statement

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Revenue$281.5M+8.4%
Gross profit$124.6M+9.7%
Operating income-$31.6M+48.4%
Net income-$28.9M+58.8%
EPS (diluted)-$0.24+58.6%

Balance sheet

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Cash & equivalents$96.5M-38.6%
Total debt$58.7M-6.9%
Total equity$384.4M+0.4%
Total assets$839.5M+6.0%

Cash flow

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Operating cash flow$163.3M+4.6%
CapEx$4.8M-14.0%
Free cash flow$157.3M+10.0%

Valuation

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Market cap$1.68B+64.5%
Enterprise value$1.64B+76.3%
P/E70.8×
P/S1.2×+0.5×

Profitability

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Gross margin44.8%+0.4pp
Operating margin2.2%+1.3pp
Net margin1.6%+0.9pp
FCF margin-1%

Returns & leverage

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Return on equity6.2%+3.6pp
Debt / equity0.2×0.0×
Current ratio1.6×0.0×

Where this comes from

Reported directly by Sonos, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Sonos, Inc.’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Sonos, Inc.'s sales & marketing?
Sonos, Inc. (SONO) reported sales & marketing of $62.38M in Q1 2026.
How has Sonos, Inc.'s sales & marketing changed year-over-year?
Sonos, Inc.'s sales & marketing decreased by 2.9% year-over-year, from $64.21M to $62.38M.
What is the long-term trend for Sonos, Inc.'s sales & marketing?
Over 4 years (2021 to 2025), Sonos, Inc.'s sales & marketing has grown at a 0.8% compound annual growth rate (CAGR), from $272.13M to $281.19M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.