How has Sono-Tek Corporation's operating — marketing and selling changed year-over-year?

Sono-Tek Corporation's operating — marketing and selling decreased by 4.2% year-over-year, from $919.5K to $881.25K.

What does operating — marketing and selling mean?

The total aggregate cost of all marketing and sales activities within the operating segment, including personnel, promotion, and administrative support. This metric represents the total investment required to sustain and grow the segment's market presence.

Sono-Tek Corporation SOTK Operating — Marketing And Selling

Similar metrics at other companies

AMATSales & Marketing

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RUMSingle Operating — Sales & Marketing

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HFFGOperating Segment — Distribution, selling and administrative expenses

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PTCSales & Marketing

$140.09M+12.0%

SIRISales & Marketing

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ARMarketing — Total Costs & Expenses

$62.55M+46.3%

Other financials

Income statement

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Revenue$5.6M+9.5%

Gross profit$2.8M+15.2%

Operating income$601.5K+109%

Net income$557.0K+70.0%

EPS (diluted)$0.03+50.0%

Balance sheet

See full

Cash & equivalents$7.3M+41.1%

Total equity$19.8M+11.1%

Total assets$26.4M+12.9%

Cash flow

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Operating cash flow$3.1M—

CapEx$43.7K-33.5%

Free cash flow$3.1M—

Valuation

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Market cap$96.17M+38.9%

P/E53.3×+4.8×

P/S4.6×+1.2×

Profitability

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Gross margin50.5%+3.0pp

Operating margin8.7%+3.8pp

Net margin8.6%+2.4pp

FCF margin14.4%—

Returns & leverage

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Return on equity9.6%+2.1pp

Debt / equity0.1×—

Current ratio3.5×0.0×

Where this comes from

Reported directly by Sono-Tek Corporation in its filing.

Tagged under the XBRL concept sotk:MarketingAndSelling.

The official record: Sono-Tek Corporation’s 10-K, filed May 28, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Sono-Tek Corporation's operating — marketing and selling?: Sono-Tek Corporation (SOTK) reported operating — marketing and selling of $881.25K in Q4 2025.
How has Sono-Tek Corporation's operating — marketing and selling changed year-over-year?: Sono-Tek Corporation's operating — marketing and selling decreased by 4.2% year-over-year, from $919.5K to $881.25K.
What does operating — marketing and selling mean?: The total aggregate cost of all marketing and sales activities within the operating segment, including personnel, promotion, and administrative support. This metric represents the total investment required to sustain and grow the segment's market presence.