Discontinued — last reported Q1 '21
Business Segments · Trademarks
Beer — Trademarks
Analysis
StatementSegment
CategoryMarket Position
SignalHigher is better
VolatilityStable
First reportedQ2 2017
Last reportedQ1 2021
Rolls up toIndefinite-Lived Intangible Assets
How to read this metric
A higher value indicates a strong, valuable brand portfolio, while a sudden decrease often signals an impairment charge due to declining brand performance.
Detailed definition
This metric quantifies the carrying value of trademarks and brand names specifically associated with the beer segment's...
Peer comparison
Comparable to 'Identifiable Intangible Assets' or 'Trademarks' reported by other consumer packaged goods companies.
Metric ID:
stz_segment_beer_trademarksSimilar Metrics at Other Companies
Frequently Asked Questions
- What does beer — trademarks mean?
- The book value of the brand names and trademarks owned by the beer business segment.